The five forms of transmissible, usable marketing knowledge

Marketing Theory

Volumn 2, Issue 4, 2002, Pages 369-380

  Rossiter, John R ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990328743     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310200200407     Document Type: Article

References (10)

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7. Rossiter, J. (2001) ‘What is Marketing Knowledge?’, Marketing Theory 1(1): 9–26.
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10. Wierenga, B. and Van Bruggen, G. (2000) Marketing Management Support Systems:, Principles, Tools and Implementation. Boston, MA: Kluwer.