Creative ideas take time: Business practices that help product managers cope with time pressure

Journal of Product & Brand Management

Volumn 5, Issue 1, 1996, Pages 6-18

  Andrews, Jonlee ^a  

^a CASE WESTERN RESERVE UNIVERSITY   (United States)

Author keywords

Creativity; Marketing planning; Product management; Time

Indexed keywords

EID: 84986064994     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429610113375     Document Type: Article

References (12)

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3. Day, G.S. 1994, “Significant issues for the future of product innovation”, Journal of Product Innovation Management, Vol. 11, January, pp. 69-71.
4. Evans, J.R. 1991, Creative Thinking in the Decision and Management Sciences, South-Western Publishing, Cincinnati, OH.
5. Hirschhorn, L. 1991, Managing in the New Team Environment, Addison-Wesley, Reading, MA.
6. John, G. and Martin, J. 1984, “Effects of organizational structure of marketing planning on credibility and utilization of plan output”, Journal of Marketing Research, Vol. 21, May, pp. 170-83.
7. Lambert, D.M. 1985, The Product Abandonment Decision, National Association of Accountants, Montvale, NJ.
8. Lehmann, D. and Winer, R. 1994, Product Management, Irwin, Homewood, IL.
9. Levitt, T. 1986, The Marketing Imagination, Free Press, New York, NY.
10. Quelch, J.A. and Kenny, D. 1994, “Extend profits, not product lines”, Harvard Business Review, September-October, pp. 153-60.
11. Starker, S. 1985, F-States: The Power of Fantasy in Human Creativity, Newcastle Publishing, North Hollywood, CA.
12. Wysocki, B. 1995, “Lean and frail: some firms cut costs too far”, Wall Street Journal, July 5, pp. A1, A5.