Gauging the effects of mass media policies: What do we need to know?

Journal of Public Health Management and Practice

Volumn 6, Issue 3, 2000, Pages 95-106

  Levy, David T ^a,b   Friend, Karen ^b  

^a UNIVERSITY OF BALTIMORE   (United States)

^b PACIFIC INSTITUTE FOR RESEARCH AND EVALUATION   (United States)

Author keywords

Counter advertising; Mass media campaigns; Tobacco control

Indexed keywords

ADVERTIZING; ATTITUDE TO HEALTH; FINANCIAL MANAGEMENT; HEALTH CARE POLICY; HEALTH CARE QUALITY; HEALTH EDUCATION; HUMAN; MASS MEDIUM; METHODOLOGY; NEEDS ASSESSMENT; ORGANIZATION AND MANAGEMENT; REVIEW; SMOKING; UNITED STATES;

ADVERTISING; ATTITUDE TO HEALTH; HEALTH EDUCATION; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH POLICY; HUMANS; MARKETING OF HEALTH SERVICES; MASS MEDIA; NEEDS ASSESSMENT; PROGRAM EVALUATION; SMOKING; UNITED STATES;

EID: 0034184083     PISSN: 10784659     EISSN: 15505022     Source Type: Journal    
DOI: 10.1097/00124784-200006030-00014     Document Type: Article

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