Tobacco control advocates must demand high-quality media campaigns: The California experience

Tobacco Control

Volumn 7, Issue 4, 1998, Pages 397-408

  Balbach, Edith D ^a,b   Glantz, Stanton A ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b TUFTS UNIVERSITY   (United States)

Author keywords

Anti tobacco advocacy; California; Media campaigns

Indexed keywords

ADVERTIZING; ARTICLE; CONSUMER ADVOCACY; ECONOMICS; HUMAN; LEGAL ASPECT; MANAGEMENT; MASS MEDIUM; POLITICS; PUBLIC HEALTH SERVICE; SMOKING; TOBACCO INDUSTRY; UNITED STATES;

ADVERTISING; CALIFORNIA; CONSUMER ADVOCACY; HUMANS; MASS MEDIA; POLICY MAKING; POLITICS; PUBLIC HEALTH ADMINISTRATION; SMOKING; TOBACCO INDUSTRY;

EID: 0032235442     PISSN: 09644563     EISSN: None     Source Type: Journal    
DOI: 10.1136/tc.7.4.397     Document Type: Article

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