Designing an effective counteradvertising campaign-Arizona

Cancer

Volumn 83, Issue 12 SUPPL. I, 1998, Pages 2746-2751

  Riester, Tim ^a   Linton, Mirja ^a  

^a Riester Robb   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; CONFERENCE PAPER; HEALTH BEHAVIOR; HEALTH EDUCATION; JUVENILE; MASS MEDIUM; MEDICAL RESEARCH; PRIORITY JOURNAL; PUBLIC OPINION; SMOKING CESSATION; TOBACCO INDUSTRY; UNITED STATES;

EID: 0032534922     PISSN: 0008543X     EISSN: None     Source Type: Journal    
DOI: 10.1002/(sici)1097-0142(19981215)83:12a+<2746::aid-cncr17>3.0.co;2-w     Document Type: Conference Paper

References (14)

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2. Great transitions: preparing adolescents for the new century. Carnegie Council of Adolescent Development, July 1995: 10:24-25, 30.
3. The Arizona Drug Abuse Study, 1995. Substance abuse and public school students, 1995. Arizona Criminal Justice Commission.
4. Surgeon General Report. Preventing tobacco use among young people, 1994. U.S. Department of Health and Human Services, 1994.
5. Proposed Tobacco Use Prevention Plan for the State of Arizona, 1995: page 8.
6. Zastrow C, Kirst-Ashman K. Understanding human behavior and the social environment. Second Edition, 1990.
7. Surgeon General Report. Preventing tobacco use among young people, 1992. U.S. Department of Health and Human Services, 1992.
8. A profile of the American eighth grader. NELS: 88 student descriptive summary. National Center for Education Statistics, U.S. Department of Education, 1990. Washington, DC: U.S. Government Printing Office, 1990.
9. Christenson PG, Roberts DF. Popular music in early adolescence. Washington, DC: Carnegie Council on Adolescent Development, 1990.
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11. Kotler P. Marketing management, analysis, planning, implementation and control. 7th edition. Englewood Cliffs, NJ: Prentice Hall.
12. Longman-Moran Analytics, Inc. The Journal of Advertising Research July/August 1997.
13. Dartmouth Medical School and the Veterans Affairs Medical Center, WhiteRiver Junction, VT. October 1996, as reported in the Los Angeles Times, December 15, 1997.
14. Eisenberg M, Lee H, Burgoon M, Beach B, Alvaro E, Givens R. Evaluation of the Arizona Department of Health Service's Tobacco Education and Prevention Media Campaign (report no. 1). Tucson: University of Arizona Cancer Center, Behav. Sci. Section, 1998.