Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model

International Journal of Research in Marketing

Volumn 13, Issue 1, 1996, Pages 1-15

  Chintagunta, Pradeep K ^a   Honore, Bo E ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b PRINCETON UNIVERSITY   (United States)

Author keywords

Method of simulated moments; Probit model; Unobserved heterogeneity

Indexed keywords

EID: 0030077290     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/0167-8116(95)00018-6     Document Type: Article

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