Rediscovering theory: Integrating ancient hypotheses and modern empirical evidence of the audience-response effects of rhetorical figures

Go Figure! New Directions in Advertising Rhetoric

Volumn , Issue , 2014, Pages 23-50

  DeRosia, Eric D ^a  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

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EID: 85076076438     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315704029-7     Document Type: Chapter

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