The rhetoric and reality of marketing: An international managerial approach

The Rhetoric and Reality of Marketing: An International Managerial Approach

Volumn , Issue , 2003, Pages 1-202

  Kitchen, Philip J ^a  

^a UNIVERSITY OF HULL   (United Kingdom)

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EID: 85016355831     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230554702     Document Type: Book

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