Incentive mechanisms for price and advertising coordination in dynamic marketing channels

International Transactions in Operational Research

Volumn 26, Issue 6, 2019, Pages 2281-2304

  Taboubi, Sihem ^a  

^a HEC MONTRÉAL   (Canada)

Author keywords

advertising; channel coordination; differential games; game theory; incentives; pricing

Indexed keywords

COSTS; GAME THEORY; MANUFACTURE; MARKETING; PARETO PRINCIPLE; SALES;

CARRY-OVER EFFECTS; CHANNEL COORDINATION; DIFFERENTIAL GAMES; DOUBLE MARGINALIZATION; INCENTIVE MECHANISM; INCENTIVES; MARKETING CHANNELS; NATIONAL ADVERTISING;

DYNAMICS;

EID: 85042342947     PISSN: 09696016     EISSN: 14753995     Source Type: Journal    
DOI: 10.1111/itor.12467     Document Type: Article

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