Incentives for retailer promotion in a marketing channel

Annals of the International Society of Dynamic Games

Volumn 8, Issue , 2006, Pages 365-378

  Jørgensen, Steffen ^a   Taboubi, Sihem ^b   Zaccour, Georges ^b  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

^b HEC MONTRÉAL   (Canada)

Author keywords

advertising and promotion; channel coordination; Incentive strategies; Stackelberg equilibrium

Indexed keywords

EID: 84894104133     PISSN: 24740179     EISSN: 24740187     Source Type: Book Series    
DOI: 10.1007/0-8176-4501-2_19     Document Type: Chapter

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