-
1
-
-
0000508814
-
A dynamic model of channel member strategies for marketing expenditures
-
Chintagunta P.K., and Jain D. A dynamic model of channel member strategies for marketing expenditures. Marketing Science 11 2 (1992) 168-188
-
(1992)
Marketing Science
, vol.11
, Issue.2
, pp. 168-188
-
-
Chintagunta, P.K.1
Jain, D.2
-
2
-
-
0000878160
-
Coordination and manufacturer profit maximization: The multiple retailer channel
-
Ingene C.A., and Parry M.E. Coordination and manufacturer profit maximization: The multiple retailer channel. Journal of Retailing 72 2 (1995) 129-151
-
(1995)
Journal of Retailing
, vol.72
, Issue.2
, pp. 129-151
-
-
Ingene, C.A.1
Parry, M.E.2
-
3
-
-
21844492196
-
Channel coordination when retailers compete
-
Ingene C.A., and Parry M.E. Channel coordination when retailers compete. Marketing Science 14 4 (1995) 360-377
-
(1995)
Marketing Science
, vol.14
, Issue.4
, pp. 360-377
-
-
Ingene, C.A.1
Parry, M.E.2
-
4
-
-
0347806953
-
Is channel coordination all it is cracked up to be?
-
Ingene C.A., and Parry M.E. Is channel coordination all it is cracked up to be?. Journal of Retailing 76 4 (2000) 511-547
-
(2000)
Journal of Retailing
, vol.76
, Issue.4
, pp. 511-547
-
-
Ingene, C.A.1
Parry, M.E.2
-
10
-
-
0038165425
-
Retail promotions with negative brand image effects: Is cooperation possible?
-
Jørgensen S., Taboubi S., and Zaccour G. Retail promotions with negative brand image effects: Is cooperation possible?. European Journal of Operational Research 150 2 (2003) 395-405
-
(2003)
European Journal of Operational Research
, vol.150
, Issue.2
, pp. 395-405
-
-
Jørgensen, S.1
Taboubi, S.2
Zaccour, G.3
-
12
-
-
0033164339
-
Equilibrium pricing and advertising strategies in a marketing channel
-
Jørgensen S., and Zaccour G. Equilibrium pricing and advertising strategies in a marketing channel. Journal of Optimization Theory and Applications 102 1 (1999) 111-125
-
(1999)
Journal of Optimization Theory and Applications
, vol.102
, Issue.1
, pp. 111-125
-
-
Jørgensen, S.1
Zaccour, G.2
-
13
-
-
18544404106
-
Channel coordination over time: Incentive equilibria and credibility
-
Jørgensen S., and Zaccour G. Channel coordination over time: Incentive equilibria and credibility. Journal of Economic Dynamics and Control 27 (2003) 801-822
-
(2003)
Journal of Economic Dynamics and Control
, vol.27
, pp. 801-822
-
-
Jørgensen, S.1
Zaccour, G.2
-
15
-
-
0001132864
-
Managing channel profits: Comments
-
Moorthy S. Managing channel profits: Comments. Marketing Science 6 4 (1987) 375-379
-
(1987)
Marketing Science
, vol.6
, Issue.4
, pp. 375-379
-
-
Moorthy, S.1
-
16
-
-
85046480034
-
Optimal advertising policy under dynamic conditions
-
Nerlove M., and Arrow K.J. Optimal advertising policy under dynamic conditions. Economica 39 114 (1962) 129-142
-
(1962)
Economica
, vol.39
, Issue.114
, pp. 129-142
-
-
Nerlove, M.1
Arrow, K.J.2
-
17
-
-
20444493259
-
Channel coordination in the presence of a dominant retailer
-
Raju R., and Zhang Z.J. Channel coordination in the presence of a dominant retailer. Marketing Science 24 2 (2005) 254-262
-
(2005)
Marketing Science
, vol.24
, Issue.2
, pp. 254-262
-
-
Raju, R.1
Zhang, Z.J.2
|