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International Journal of Service Industry Management
Volumn 13, Issue 1, 2002, Pages 107-111
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Author keywords

[No Author keywords available]
Indexed keywords

EID: 84986139356     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/ijsim.2002.13.1.107.1     Document Type: Review
Times cited : (3)
References (2)
  • 1
    • 84986027987 scopus 로고    scopus 로고
    • Driving customer equity: linking customer lifetime value to strategic marketing decisions
    • Rust, R.T., Lemon, K.N. and Zeithaml, V.A. (2000), “Driving customer equity: linking customer lifetime value to strategic marketing decisions”, MSI Report, No. 01-108.
    • (2000) MSI Report
    • Rust, R.T.1    Lemon, K.N.2    Zeithaml, V.A.3
  • 2
    • 85107982221 scopus 로고
    • Return on quality (ROQ): making service quality financially accountable
    • April
    • Rust, R.T., Zahorik, A.J. and Keiningham, T.L. (1995), “Return on quality (ROQ): making service quality financially accountable”, Journal of Marketing, Vol. 59, April, pp. 58-70.
    • (1995) Journal of Marketing , vol.59 , pp. 58-70
    • Rust, R.T.1    Zahorik, A.J.2    Keiningham, T.L.3

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.