Ascending separate stairways to marketing heaven (or careful with that axiom, Eugene!)

Marketing Intelligence & Planning

Volumn 18, Issue , 2000, Pages 388-399

  Mayer, Richard ^a   Job, Kate ^a   Ellis, Nick ^a  

^a UNIVERSITY OF DERBY   (United Kingdom)

Author keywords

Marketing concepts; Marketing theory; Post modernism; Religion

Indexed keywords

EID: 84986131953     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010348987     Document Type: Review

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