Multi-country collaborative innovation in the internationalisation process

International Marketing Review

Volumn 34, Issue 1, 2017, Pages 109-137

  Chebbi, Hela ^a   Yahiaoui, Dorra ^b   Thrassou, Alkis ^c  

^a Paris School of Business   (France)

^b KEDGE BUSINESS SCHOOL   (France)

^c UNIVERSITY OF NICOSIA   (Cyprus)

Author keywords

Collaborative cross border innovation; Europe; Foreign market entry; Innovation process; International marketing strategy; Knowledge; Multi country innovation; Telecommunications

Indexed keywords

EID: 85011700230     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMR-12-2015-0286     Document Type: Article

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