How do U.S. and canadian consumers value credence attributes associated with beef labels after the North American BSE crisis of 2003?

International Journal of Consumer Studies

Volumn 34, Issue 4, 2010, Pages 449-463

  Steiner, Bodo E ^a   Yang, Jun ^a  

^a UNIVERSITY OF ALBERTA   (Canada)

Author keywords

Beef; Choice experiments; Multinomial logit; Perceived risk; Willingness to pay

Indexed keywords

EID: 85011350557     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2010.00889.x     Document Type: Article

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