Perceived risk and risk-relievers in online travel purchase intentions

Journal of Hospitality and Leisure Marketing

Volumn 18, Issue 8, 2009, Pages 782-810

  Lin, Pei Jung ^a   Jones, Eleri ^a   Westwood, Sheena ^b  

^a CARDIFF METROPOLITAN UNIVERSITY   (United Kingdom)

^b ZAYED UNIVERSITY   (United Arab Emirates)

Author keywords

Consumer perceived risk; Online travel purchase intentions; Risk reliever; Taiwan

Indexed keywords

EID: 85010521567     PISSN: 19368623     EISSN: 15410897     Source Type: Journal    
DOI: 10.1080/19368620903235803     Document Type: Article

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