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Volumn 27, Issue 6, 2006, Pages 1153-1170

Evocation and experiential seduction: Updating choice-sets modelling

Author keywords

Decision sets; Denmark; Familiarity; Finland; Imagery; Marketing; Norway; Sweden; Unique selling points

Indexed keywords

DECISION MAKING; FAMILIARITY; MODELING; TOURISM;

EID: 33746346159     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2005.11.008     Document Type: Article
Times cited : (39)

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