The role of perceived risk on purchase intention in internet shopping

International Journal of Electronic Marketing and Retailing

Volumn 1, Issue 3, 2007, Pages 279-288

  Kim, Iksuk ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Consumer decision making; Electronic marketing; Electronic retailing; Internet shopping; Perceived risk; Retailing; USA

Indexed keywords

EID: 34250186369     PISSN: 17411025     EISSN: 17411033     Source Type: Journal    
DOI: 10.1504/IJEMR.2007.013057     Document Type: Article

References (23)

1. Babin, L.A., Babin, B.J. and Boles, J.S. (1999) 'The effects of consumer perceptions of the salesperson, product and dealer on purchase intentions', Journal of Retailing and Consumer Services, Vol. 6, No. 2, pp.91-97.
2. Bauer, R.A. (1967) 'Consumer behaviour as risk taking', in Cox, D.F. (Ed.): Risk Taking and Information Handling in Consumer Behaviour, Harvard University, Boston, pp.389-398.
3. Bearden, W.O. and Mason, B.J. (1979) 'Physician and pharmacist perceived risk in genetic drugs', AMA Educators Conference, pp.577-582.
4. Bhatnagar, A., Misra, S. and Rao, H.R. (2000) 'On risk, convenience, and internet shopping behaviour', Communications of the ACM, Vol. 43, No. 11, pp.98-105.
5. Büttner, O.B., Schulz, S. and Silberer, G. (2005) 'Perceived risk and deliberation in retail choice', Association for Consumer Research, p.24.
6. Cases, A-S. (2002) 'Perceived risk and risk-reduction strategies in internet shopping', International Review of Retail, Distribution and Consumer Research, Vol. 12, No. 4, pp.375-394.
7. Cox, D.F. and Rich, S.U. (1967) 'Perceived risk and consumer decision making - the case of telephone shopping', in Cox, D.F. (Ed.): Risk Taking and Information Handling in Consumer Behaviour, Harvard University, Boston, pp.487-506.
8. Cunningham, L.F., Gerlach, J.H., Harper, M.D. and Young, C.E. (2005) 'Perceived risk and the consumer buying process: internet airline reservations', International Journal of Service Industry Management, Vol. 16, No. 4, pp.357-372.
9. Derbaix, C. (1983) 'Perceived risk and risk relievers: an empirical investigation', Journal of Economic Psychology, Vol. 3, pp.19-38.
10. Dillman, D.A. (2000) Mail and Internet Surveys, John Wiley & Sons, Inc., New York.
11. Dowling, G.R. (1986) 'Perceived risk: the concept and its measurement', Psychology and Marketing, Vol. 3, Fall, pp.193-210.
12. Herbig, P. and Hale, B. (1997) 'Internet: the marketing challenge of the twentieth century', Internet Research: Electronic Networking Application and Policy, Vol. 7, No. 2, pp.95-100.
13. Lieberman, Y. and Stashevsky, S. (2002) 'Perceived risks as barriers to internet and e-commerce usage', Qualitative Market Research: An International Journal, Vol. 5, No. 4, pp.291-300.
14. Lim, N. (2003) 'Consumers' perceived risk: sources versus consequences', Electronic Commerce Research and Applications, Vol. 2, No. 3, pp.216-228.
15. Mitchell, V-W., Davies, F., Moutinho, L. and Vassos, V. (1999) 'Using neural networks to understand service risk in the holiday product', Journal of Business Research, Vol. 46, No. pp.167-180.
16. Mitchell, V-W. and Greatorex, M. (1993) 'Risk perception and reduction in the purchase of consumer services', The Service Industries Journal, Vol. 13, No. 4, pp. 179-200.
17. Murray, K.B. and Schlacter, J.L. (1990) 'The impact of services versus goods on consumers' assessment of perceived risk and variability', Journal of the Academy of Marketing Science, Vol. 18, No. 1, pp.51-65.
18. Park, C. and Jun, J-K. (2003) 'A cross-cultural comparison of internet buying behaviour: effects of internet usage, perceived risks, and innovativeness', International Marketing Review, Vol. 20, No. 5, pp.534-553.
19. Paul, P. (1996) 'Marketing on the internet', Journal of Consumer Research, Vol. 13, No. 4, pp.27-39.
20. Prasad, K.V. (1975) 'Socioeconomic product risk and patronage preferences of retail shoppers', Journal of Marketing, Vol. 39, No. 3, pp.42-47.
21. Spence, H.E., Engel, J.F. and Blackewell, R.D. (1970) 'Perceived risk in mail-order and retail store buying', Journal of Marketing Research, Vol. 7, No. 3, pp.364-369.
22. Tan, S. (1999) 'Strategies for reducing consumers' risk aversion in internet shopping', Journal of Consumer Marketing, Vol. 16, No. 2, pp.163-180.
23. Wood, C.M. and Scheer, L.K. (1996) 'Incorporating perceived risk into models of consumer deal assessment and purchase intent', Advances in Consumer Research, Vol. 23, pp.399-406.