Exploring the Internal Customer Mind-Set of Marketing Personnel

Journal of Relationship Marketing

Volumn 3, Issue 2-3, 2004, Pages 89-106

  Lassk, Felicia G ^a   Norman, Karen ^b   Goolsby, Jerry R ^c  

^a NORTHEASTERN UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA AT BIRMINGHAM   (United States)

^c UNIVERSITY OF NEW ORLEANS   (United States)

Author keywords

Customer mind set; Internal customers; Internal marketing; Job performance; Job satisfaction; Marketing professionals

Indexed keywords

EID: 85009599263     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v03n02_06     Document Type: Article

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