Determinants of temporal variations in generic advertising effectiveness

Agribusiness

Volumn 16, Issue 2, 2000, Pages 197-214

  Chung, Chanjin ^a   Kaiser, Harry M ^a  

^a Cornell University ^*  (United States)

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EID: 85006859178     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6297(200021)16:2<197::AID-AGR5>3.0.CO;2-K     Document Type: Article

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