Generic advertising wearout: The case of the New York City fluid milk campaign

Journal of Agricultural and Resource Economics

Volumn 21, Issue 2, 1996, Pages 199-209

  Reberte, Carlos ^a   Kaiser, Harry M ^a   Lenz, John E ^a   Forker, Olan ^a  

^a Department of Obstetrics Gynecology

Author keywords

Advertising wearout; Generic advertising; Milk; Time varying parameters

Indexed keywords

EID: 0009896906     PISSN: 10685502     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (25)

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