Optimal choice of generic milk advertising expenditures by media outlet

Journal of Agricultural and Resource Economics

Volumn 23, Issue 1, 1998, Pages 155-169

  Pritchett, James G ^a   Liu, Donald J ^a   Kaiser, Harry M ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b Department of Obstetrics Gynecology   (United States)

Author keywords

Generic fluid milk advertising; Milk; Optimal control

Indexed keywords

EID: 0032370840     PISSN: 10685502     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (23)

1. Capps, O., Jr., and D. S. Moen. "Assessing the Impact of Generic Advertising of Fluid Milk Products in Texas." In Commodity Advertising and Promotion, eds., H. W. Kinnucan, S. R. Thompson, and H.-S. Chang, pp. 24-39. Ames IA: Iowa State University Press, 1992.
2. Capps, O., Jr., and J. D. Schmitz. "Effect of Generic Advertising on the Demand for Fluid Milk: The Case of the Texas Market Order." S. J. Agr. Econ. 23(1991):131-40.
3. Goddard, E. W., and M. L. McCutcheon. "Optimal Producer Investment in Generic Advertising: The Case of Fluid Milk in Ontario and Quebec." Can. J. Agr. Econ. 41(1993):329-47.
4. Gould, J. P. "Diffusion Processes and Optimal Advertising Policy." In Microeconomic Foundation of Employment and Inflation Theory, ed., E. S. Phelps, pp. 338-68. New York: W. W. Norton Co., 1970.
5. Kaiser, H. M., O. Forker, J. Lenz, and C.-H. Sun. "Evaluating Generic Dairy Impacts on Retail, Wholesale, and Farm Milk Markets." J. Agr. Econ. Res. 44(1992):3-17.
6. Kaiser, H. M., and J. C. Reberte. "Impact of Generic Fluid Milk Advertising on Whole, Lowfat, and Skim Milk Demand." J. Dairy Sci. 79(1996):284-91.
7. Kinnucan, H. W. "Demographic versus Media Advertising Effects on Milk Demand: The Case of the New York City Market." Northeast. J. Agr. Econ. 15(1986):66-74.
8. _. "The Effects of Canadian Advertising on Milk Demand: The Case of the Buffalo, New York, Market." Can. J. Agr. Econ. 35(1987):181-96.
9. Kinnucan, H. W., and O. D. Forker. "Seasonality in the Consumer Response to Milk Advertising with Implications for Milk Promotion Policy." Amer. J. Agr. Econ. 68(1986):562-71.
10. Kinnucan, H. W., and M. Thomas. "Optimal Advertising Allocation Decisions for Generic Advertisers." Brit. J. Agr. Econ. 48,3(1997):425-41.
11. Leading National Advertisers, Inc. AD & Summary. LNA, New York. Selected issues, 1976-95.
12. Lee, J.-Y., and M. G. Brown. "Lag Structures in Commodity Advertising Research." Agribusiness 8(1992):143-54.
13. Liu, D. J., and O. D. Forker. "Generic Fluid Milk Advertising, Demand Expansion, and Supply Response: The Case of New York City." Amer. J. Agr. Econ. 70(1988):229-36.
14. _. "Optimal Control of Generic Fluid Milk Advertising Expenditures." Amer. J. Agr. Econ. 72(1990):1047-55.
15. _. "In Search of Optimal Control Models for Generic Commodity Promotion." Work. Pap. No. 89-4, Dept. of Agr. Econ., Cornell University, June 1989.
16. Nerlove, M., and K. J. Arrow. "Optimal Advertising Policy Under Dynamic Conditions." Economica 29(1962):129-42.
17. Thompson, S. R., and D. A. Eiler. "Determinants of Milk Advertising Eifectiveness." Amer. J. Agr. Econ. 59(1977):330-35.
18. U.S. Department of Agriculture. Dairy Situation and Outlook Report. USDA/Economic Research Service, Washington DC. Selected issues, 1975-95.
19. U.S. Department of Labor. Consumer Price Index. USDL/Bureau of Labor Statistics, Washington DC. Selected issues, 1975-95.
20. _. Employment and Earnings. USDL/Bureau of Labor Statistics, Washington DC. Selected issues, 1975-95.
21. Vidale, M. L., and H. B. Wolfe. "An Operations Research Study of Sales Response in Advertising." Operations Res. 5(1957):370-81.
22. Ward, R. W., and B. L. Dixon. "Effectiveness of Fluid Milk Advertising Since the Dairy and Tobacco Adjustment Act of 1983." Amer. J. Agr. Econ. 71(1989):730-40.
23. Wohlgenant, M. K., and C. R. Clary. "Development and Measurement of Farm-to-Retail Price Linkage for Evaluating Dairy Advertising Effectiveness." J. Agr. Econ. Res. 44(1994):18-27.