Media-specific returns to generic advertising: The case of catfish

Agribusiness

Volumn 15, Issue 1, 1999, Pages 81-99

  Kinnucan, Henry W ^a   Miao, Yuliang ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002497437     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6297(199924)15:1<81::AID-AGR6>3.0.CO;2-D     Document Type: Article

References (41)

1. Capps, O, & Schmitz, J.D. (1991). Effects of generic advertising on the demand for fluid milk: The case of the texas market order. Southern Journal of Agricultural Economics, 23, 131–140.
2. Capps, O., Jr., Seo, S.-C., & Nichols, J.P. (1997). On the estimation of advertising effects for branded products: An application to spaghetti sauces. Journal of Agricultural and Applied Economics, 29, 291–303.
3. Chang, H.-S., & Kinnucan, H.W. (1991). Economic effects of an advertising excise tax. Agribusiness 7, 165–173.
4. Clarke, D.G. (1976). Econometric measurement of the duration of advertising effect on sales. Journal of Marketing Research, 13, 345–357.
5. Confer, M.G. (1992). The media multiplier: Nine studies conducted in seven countries. Journal of Advertising Research 32, RC4-RC10.
6. Dunham, D. (1995). Food cost review. USDA, ERS, and personal correspondence.
7. Eviews User Guide Version 2.0. (1994). Irvine, CA: Quantitative Micro Software.
8. Ferrero, J., Boon, L., Kaiser, H.M., & Forker, O.D. (1996) Annotated bibliography of generic commodity promotion research (Rev. ed.). NICPRE Research Bulletin No. 96-03, Cornell University.
9. Forker, O.D., & Ward, R.W. (1993). Commodity advertising: The economics and measurement of generic programs, New York, Lexington Books.
10. French, B.C., & King, G.A. (1986). Demand and price-markup functions for canned cling peaches and fruit cocktail. Western Journal of Agricultural Economics, 11, 8–18.
11. Greene, W.H. (1993). Econometric analysis (2nd ed.). Englewood Cliffs, NJ: Prentice-Hall.
12. Heien, D.M. (1980). Markup pricing in a dynamic model of the food industry. American Journal of Agricultural Economics, 62, 10–18.
13. Kinnucan, H.W. (1995). Price bargaining without supply control. Agriculture and Resource Economics Review, 24, 119–127.
14. Kinnucan, H.W. (1997). Middlemen behaviour and generic advertising rents in competitive interrelated industries. Australian Journal of Agricultural and Resource Economics, 41, 191–208.
15. Kinnucan, H.W., & Belleza, E. (1991). Advertising evaluation and measurement error: The case of fluid milk in Ontario. Canadian Journal of Agricultural Economics, 39, 283–297.
16. Kinnucan, H. & Fearon, D. (1986). Effects of generic and brand advertising of cheese in New York City with implications for allocation of funds. North Central Journal of Agricultural Economics, 8, 93–107.
17. Kinnucan, H.W., Nelson, R.G., & Xiao, H. (1995). Cooperative advertising rent dissipation. Marine Resource Economics 10, 373–384.
18. Kinnucan, H.W., & Thomas, M. (1997) Optimal media allocation decisions for generic advertisers. Journal of Agricultural Economics, 48, 425–441.
19. Kinnucan, H.W., & Venkateswaran, M. (1990). Effects of generic advertising on perceptions and behavior: The case of catfish. Southern Journal of Agricultural Economics, 22, 281–296.
20. Kinnucan, H., & Wineholt, D. (1989). Processor demand and price-markup functions for catfish at the processor level, Bulletin 597, Alabama Agricultural Experimental Station, Auburn University, Auburn, AL.
21. Kinnucan, H., Xiao, H., Hsia, C.-J., & Jackson, J.D. (1997). Effects of health information and generic advertising on U.S. meat demand. American Journal of Agricultural Economics, 79, 13–23.
22. Kouka, P.-J. (1995). An empirical model of pricing in the catfish industry, Marine Resource Economics, 10, 161–169.
23. Leone, R.P. (1995). Generalizing what is known about temporal aggregation and advertising carryover, Marketing Science, 14, G141-150.
24. Lyon, C.C., & Thompson, G.D. (1993). Temporal and spatial aggregation: Alternative marketing margin models. American Journal of Agricultural Economics, 75, 523–536.
25. Mitchell, D.W., & Speaker, P.J. (1986). A simple, flexible distributed lag technique: The polynomial inverse lag. Journal of Econometrics, 31, 329–340.
26. Moore, J.D. (1994) Catfish Processing Report, National Agricultural Statistics Services. Washington, DC: USDA.
27. Nerlove, M. (1958). Distributed lags and estimation of long-run supply and demand elasticities: Theoretical considerations. Journal of Farm Economics, 40, 301–311.
28. Nyankori, J.C.O. (1991). Price transmission in the catfish industry with specific emphasis on the role of processing cooperatives. Southern Journal of Agricultural Economics, 23, 247–252.
29. Prasad, V.K., & Ring, L.W. (1976). Measuring sales effects of some marketing mix variables and their interactions. Journal of Marketing Research, 13, 391–406.
30. Pritchett, J.G., Liu, D.J., & Kaiser, H.M. (1998). Optimal choice of generic milk advertising expenditures by media outlet. Journal of Agricultural and Resource Economics, 23, 155–169.
31. Reberte, J.C., Schmit, T.M., & Kaiser, H.M. (1996. An ex post evaluation of generic egg advertising in the U.S. In J.L. Ferrero and C. Clary (Eds.), Economic evaluation of commodity promotion programs in the current legal and political environment, NEC-63 and NICPRE (pp. 83–95). Ithaca, NY: Cornell University.
32. Simon, J.L., & Arndt, J. (1980). The shape of the advertising response function. Journal of Advertising Research, 20, 11–28.
33. Smith, A. (1991). More effective advertising by integrating magazines with television. Marketing and Research Today, 19, 71–84.
34. Speetzen, R. (1990). Media mix and advertising effectiveness: An analysis of the long-term advertising effectiveness of target groups reached by different media. Marketing and Research Today, 18, 144–152.
35. Tellis, G.J., & Weiss, D.L. (1995). Does tv advertising really affect sales? The role of measures, models, and data aggregation. Journal of Advertising, 24, 1–12.
36. USDA, ERS (1995, March 15) Aquaculture outlook, LPD-AQS-1.
37. USDA, ERS (1994, March) Aquaculture situation and outlook report, AQS-12.
38. USDC, Bureau of Census (1994, March) Statistical Abstract of the United States 1995, 115th Edition.
39. USDC, BLS (1986-1996) Detailed CPI Report, various issues.
40. USDC, BLS (1986-1996) Survey of Current Business, various issues.
41. Zidack, W., Kinnucan, H., & Hatch, U. (1992). Wholesale- and farm-level impacts of generic advertising: The case of catfish. Applied Economics, 24, 959–968.