Economic analysis of generic milk advertising impacts on markets in New York State

Agribusiness

Volumn 14, Issue 1, 1998, Pages 73-83

  Lenz, John ^a   Kaiser, Harry M ^a   Chung, Chanjin ^a  

^a Department of Obstetrics Gynecology   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002913301     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6297(199801/02)14:1<73::AID-AGR7>3.0.CO;2-I     Document Type: Article

References (7)

1. D. J. Liu., and O. D. Forker., “Optimal Control of Generic Fluid Milk Advertising Expenditures, “American Journal of Agricultural Economics, 72, 1047(1990).
2. R. W. Ward., “Economic Returns from the Beef Checkoff, “UF#NCA94.1, National Cattlemen’s Association, 1994.
3. Leading National Advertisers, Inc., 1975-95 AD & Summary, New York, 1996.
4. H. M. Kaiser., and J. C. Reberte., “Impact of Generic Fluid Milk Advertising on Whole, Lowfat, and Skim Milk Demand, “Journal of Dairy Science, 79, 2284(1996).
5. H. W. Kinnucan., Demographic Versus Media Advertising Effects on Milk Demand: The Case of the New York City Market, Northeastern Journal Agricultural Economics, 15, 66(1986).
6. H. W. Kinnucan., and O. D. Forker., “Seasonality in the Consumer Response to Milk Advertising with Implications for Milk Promotion Policy, “American Journal of Agricultural Economics, 68, 562(1986).
7. H. M. Kaiser., “Impact of National Dairy Advertising on Dairy Markets, 1984-95, “Journal of Agricultural and Applied Economics, 79(1997).