Irreversibility in advertising-demand response functions: An application to milk

American Journal of Agricultural Economics

Volumn 81, Issue 2, 1999, Pages 385-396

  Vande Kamp, Philip R ^a   Kaiser, Harry M ^a  

^a NONE

Author keywords

Advertising; Asymmetry; Dairy; Generic promotion; Irreversible functions; New York City

Indexed keywords

EID: 0000880790     PISSN: 00029092     EISSN: None     Source Type: Journal    
DOI: 10.2307/1244589     Document Type: Article

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