Adoption of Internet-Based Marketing Channels by Small- and Medium-Sized Manufacturers

International Journal of E-Business Research (IJEBR)

Volumn 1, Issue 2, 2005, Pages 1-23

  Nielson, Jørn Flohr ^a   Host, Viggo ^a   Mols, Niels Peter ^a  

^a AARHUS UNIVERSITY   (Denmark)

Author keywords

distribution channels; e commerce implementation; e commerce in SMEs; internet marketing; organizational innovation; organizational size; small to medium sized enterprises (SMEs); willingness to cannibalize

Indexed keywords

EID: 85001698701     PISSN: 15481131     EISSN: 1548114X     Source Type: Journal    
DOI: 10.4018/jebr.2005040101     Document Type: Article

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