Ethically deployed defaults: Transparency and consumer protection through disclosure and preference articulation

Journal of Marketing Research

Volumn 53, Issue 5, 2016, Pages 865-880

  Steffel, Mary ^a   Williams, Elanor F ^b   Pogacar, Ruth ^c  

^a NORTHEASTERN UNIVERSITY   (United States)

^b INDIANA UNIVERSITY   (United States)

^c UNIVERSITY OF CINCINNATI   (United States)

Author keywords

Consumer welfare; Debiasing; Default effects; Disclosure; Transparency

Indexed keywords

EID: 84995899373     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.14.0421     Document Type: Article

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