Cross-border shopping and tourism destination marketing: the case of Southern Jutland, Denmark

Scandinavian Journal of Hospitality and Tourism

Volumn 16, Issue , 2016, Pages 36-50

  Makkonen, Teemu ^a,b  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Attraction; cross border shopping; Danish German border region; destination branding; destination marketing; tourism industry; tourism marketing

Indexed keywords

BORDER REGION; ECONOMIC IMPACT; MARKETING; SHOPPING ACTIVITY; STRATEGIC APPROACH; TOURISM MARKET; TOURIST DESTINATION;

DENMARK; GERMANY; JUTLAND;

EID: 84994627189     PISSN: 15022250     EISSN: 15022269     Source Type: Journal    
DOI: 10.1080/15022250.2016.1244506     Document Type: Article

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