Colored backgrounds affect the attractiveness of fresh produce, but not it's perceived color

Food Quality and Preference

Volumn 56, Issue , 2017, Pages 173-180

  Schifferstein, Hendrik N J ^a   Howell, Bryan F ^b   Pont, Sylvia C ^a  

^a DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

Color assimilation; Color contrast; Retail design; Simultaneous contrast; Vegetables

Indexed keywords

EID: 84994000677     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2016.10.011     Document Type: Article

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