Psychophysical models of consumer expectations and colour harmony in the context of juice packaging

Color Research and Application

Volumn 40, Issue 2, 2015, Pages 157-168

  Wei, Shuo Ting ^a   Ou, Li Chen ^b   Luo, M Ronnier ^c,d   Hutchings, John ^c  

^a TRANSWORLD UNIVERSITY   (Taiwan)

^b NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^c UNIVERSITY OF LEEDS   (United Kingdom)

^d ZHEJIANG UNIVERSITY   (China)

Author keywords

Colour context; Colour harmony; Expectations; Fruit juice; Package design

Indexed keywords

FORECASTING; FRUIT JUICES; FRUITS; PACKAGING;

CONSUMER EXPECTATIONS; EXPECTATIONS; HUE DIFFERENCE; PACKAGE DESIGNS; PREDICTIVE MODELING; PSYCHOLOGICAL RESPONSE; PSYCHOPHYSICAL; TWO PARAMETER;

COLOR;

EID: 84961366801     PISSN: 03612317     EISSN: 15206378     Source Type: Journal    
DOI: 10.1002/col.21867     Document Type: Article

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