Measuring alliance value and risk: A model approach to prioritizing alliance projects

Management Decision

Volumn 42, Issue 2, 2004, Pages 182-204

  Beth Stanek, Mary ^a  

^a GENERAL MOTORS CORPORATION   (United States)

Author keywords

Market research; Partnership; Risk management; Strategic alliances; Value based management

Indexed keywords

EID: 84993090071     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740410511252     Document Type: Article

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