Assessing the Performance of Strategic Alliances: Matching Metrics to Strategies

European Management Journal

Volumn 18, Issue 5, 2000, Pages 529-541

  Cravens, Karen ^a   Piercy, Nigel ^c   Cravens, David ^b  

^a UNIVERSITY OF TULSA   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

^c CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Balanced Scorecard; Performance Evaluation; Strategic Alliances

Indexed keywords

EID: 0345808428     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(00)00042-6     Document Type: Article

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