The contribution of market intelligence to tactical and strategic business decisions

Marketing Intelligence & Planning

Volumn 18, Issue 1, 2000, Pages 6-9

  Lackman, Conway ^a   Saban, Kenneth ^a   Lanasa, John ^a  

^a DUQUESNE UNIVERSITY   (United States)

Author keywords

Market intelligence; Marketing information systems; Marketing strategy

Indexed keywords

EID: 84986120923     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010308530     Document Type: Article

References (9)

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3. Day, G.S. (1984), Strategic Market Planning: The Pursuit of Competitive Advantage, West Publishing Company, New York.
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9. Warner, P. (1987), “Management advisory services”, The CPA Journal, Vol. 41, pp. 11-14.