Authentic dialogue? The role of “friendship” in a social media recruitment campaign

Journal of Communication Management

Volumn 14, Issue 3, 2010, Pages 237-257

  Henderson, Alison ^a   Bowley, Rachel ^a  

^a UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

Perception; Recruitment; Social networks

Indexed keywords

EID: 84992944875     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632541011064517     Document Type: Article

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