Embracing PR theory: An opportunity for practitioners?

Journal of Communication Management

Volumn 10, Issue 1, 2006, Pages 95-99

  Moncur, Charles ^a  

^a QUEEN MARGARET UNIVERSITY   (United Kingdom)

Author keywords

Public relations; Strategic management

Indexed keywords

EID: 33847627733     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540610646409     Document Type: Article

References (7)

1. Botan, C.H. and Hazelton, V.H. (1989), Public Relations Theory, Chapter 1, Lawrence Earlbaum, Hillsdale, NJ.
2. Cutlip, S.M., Center, A.H. and Broom, G.M. (1999), Effective Public Relations, Chapter 7, Prentice-Hall, New York, NY.
3. Fawkes, J. and Tench, R. (2005), “Employers survey”, Public Relations Magazine, College of St Mark and St John, Plymouth, February.
4. Grunig, J.E. (2001), “Two-way symmetrical public relations – past, present & future”, in Ed. Heath, R. (Ed.), Handbook of Public Relations, Sage, Newbury Park, CA.
5. Heath, R.L. (2001), “Shifting foundations – public relations as relationship building”, in Ed. Heath, R. (Ed.), Handbook of Public Relations, Sage, Newbury Park, CA.
6. Moss, D. and Warnaby, G. (2002), “A strategic perspective for public relations”, in Ed. Kitchen, P.J. (Ed.), Public Relations Principles & Practice, Thomson, Boston, MA.
7. Unlocking the Potential of Public Relations (2003), a report funded jointly by the Department of Trade and Industry and the Institute of Public Relations, November.