People and processes in marketing planning: The benefits of controlling implementation

Journal of Marketing Management

Volumn 12, Issue 5, 1996, Pages 375-390

  Simkin, Lyndon ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009239706     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1996.9964423     Document Type: Article

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