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Volumn 30, Issue 1, 1997, Pages 53-63

How Marketing Planning Builds Internal Networks

(1)  Dibb, Sally a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0041136652     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0024-6301(96)00096-9     Document Type: Article
Times cited : (17)

References (26)
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    • McDonald, M.1
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    • N. Piercy and N. Morgan, The marketing planning process: behavioural problems compared to analytical techniques in explaining marketing planning credibility, Journal of Business Research 29 (3), 167-178 (1994).
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    • Piercy, N.1    Morgan, N.2
  • 17
    • 0001107430 scopus 로고
    • Marketing's interaction with other functional units: A conceptual framework and empirical evidence
    • R. Ruekert and O. C. Walker, Marketing's interaction with other functional units: a conceptual framework and empirical evidence, Journal of Marketing 51, 1-19 (1987).
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    • Ruekert, R.1    Walker, O.C.2
  • 18
    • 0003048219 scopus 로고
    • Market orientation: The construct, research propositions, and managerial implications
    • A. K. Kohli and B. J. Jaworski, Market orientation: the construct, research propositions, and managerial implications, Journal of Marketing 54, 1-18 (1990).
    • (1990) Journal of Marketing , vol.54 , pp. 1-18
    • Kohli, A.K.1    Jaworski, B.J.2
  • 22
    • 0023399146 scopus 로고
    • The new marketing: Developing long-term interactive relationships
    • E. Gummesson, The new marketing: developing long-term interactive relationships, Long Range Planning 20 (4), 10-20 (1987).
    • (1987) Long Range Planning , vol.20 , Issue.4 , pp. 10-20
    • Gummesson, E.1
  • 23
    • 0001937314 scopus 로고
    • Relationship approach to the marketing function in service contexts: The marketing and organization behavior interface
    • C. Gronroos, Relationship approach to the marketing function in service contexts: the marketing and organization behavior interface, Journal of Business Research 1 (1990).
    • (1990) Journal of Business Research , vol.1
    • Gronroos, C.1
  • 25
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship marketing
    • R. M. Morgan and S. D. Hunt, The commitment-trust theory of relationship marketing, Journal of Marketing 58, 20-38 (1994).
    • (1994) Journal of Marketing , vol.58 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.