The Pareto plus syndrome in top marketing journals: Research and journal criteria

European Business Review

Volumn 18, Issue 6, 2006, Pages 457-467

  Svensson, Göran ^a   Wood, Greg ^b  

^a Oslo School of Management   (Norway)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

Education; Marketing; Pareto analysis; Publishing; Serials

Indexed keywords

EID: 33750236096     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340610711085     Document Type: Article

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