Hedonic escalation: When food just tastes better and better

Journal of Consumer Research

Volumn 43, Issue 3, 2016, Pages 388-406

  Crolic, Cammy ^a   Janiszewski, Chris ^b,c  

^a UNIVERSITY OF OXFORD   (United Kingdom)

^b UNIVERSITY OF MIAMI   (United States)

^c UNIVERSITY OF FLORIDA   (United States)

Author keywords

Consumption; Liking; Memory; Sensitization

Indexed keywords

EID: 84991031791     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1093/jcr/ucw032     Document Type: Article

References (65)

1. Auvray, Malika and Charles Spence (2008), "The Multisensory Perception of Flavor," Consciousness and Cognition: An International Journal, 17 (September), 1016-31.
2. Bellisle, France, François Lucas, Rim Amrani, and Jacques Le Magnen (1984), "Deprivation, Palatability and the Microstructure of Meals in Human Subjects," Appetite, 5 (June), 85-94.
3. Bellisle, France and Jacques Le Magnen (1980), "The Analysis of Human Feeding Patterns: The Edogram," Appetite, 1 (June), 141-50.
4. Berlyne, Daniel E. (1970), "Novelty, Complexity, and Hedonic Value," Perception and Psychophysics, 8 (November), 279-86.
5. Berridge, Kent C. (2001), "Reward Learning: Reinforcement, Incentives and Expectations," in Psychology of Learning and Motivation, Vol. 40, ed. Douglas L. Medin, San Diego: Academic Press, 223-78.
6. Berridge, Kent C. (2009), "'Liking' and 'Wanting' Food Rewards: Brain Substrates and Roles in Eating Disorders," Physiology & Behavior, 97 (July), 537-50.
7. Brendl, Miguel C., Arthur B. Markman, and Claude Messner (2003), "The Devaluation Effect: Activating a Need Devalues Unrelated Objects," Journal of Consumer Research, 29 (March), 463-73.
8. Brickman, Philip, Dan Coates, and Ronnie Janoff-Bulman (1978), "Lottery Winners and Accident Victims: Is Happiness Relative?" Journal of Personality and Social Psychology, 36 (August), 917-27.
9. Cabanac, Michel (1979), "Sensory Pleasure," Quarterly Review of Biology, 54 (March), 1-29.
10. Cecil, Joanne E. (2001), "Oral, Gastric and Intestinal Influences on the Control of Appetite and Feeding in Humans," Appetite, 36 (June), 235-36.
11. Cornell, Carol E., Judith Rodin, and Harvey P. Weingarten (1989), "Stimulus-induced Eating When Satiated," Physiology & Behavior, 45 (April), 695-704.
12. Cornil, Yann and Pierre Chandon (forthcoming), "Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions," Journal of Marketing Research.
13. Elder, Ryan S. and Aradhna Krishna (2010), "The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste," Journal of Consumer Research, 36 (February), 748-56.
14. Epstein, Leonard H., Anthony R. Caggiula, Joshua S. Rodefer, Lucene Wisniewski, and Shari L. Mitchell (1993a), "The Effects of Calories and Taste on Habituation of the Human Salivary Response," Addictive Behaviors, 18 (March-April), 179-85.
15. Epstein, Leonard H., John J. Leddy, Jennifer L. Temple, and Myles S. Faith (2007), "Food Reinforcement and Eating: A Multilevel Analysis," Psychological Bulletin, 133 (September), 884-906.
16. Epstein, Leonard H., Shari L. Mitchell, and Anthony R. Caggiula (1993b), "The Effect of Subjective and Physiological Arousal on Dishabituation of Salivation," Physiology & Behavior, 53 (March), 593-97.
17. Epstein, Leonard H., Jodie L. Robinson, Jennifer L. Temple, James N. Roemmich, Angela Marusewski, and Rachel Nadbrzuch (2008), "Sensitization and Habituation of Motivated Behavior in Overweight and Non-overweight Children," Learning and Motivation, 39 (August), 243-55.
18. Epstein, Leonard H., Jennifer L. Temple, James N. Roemmich, and Mark E. Bouton (2009), "Habituation as a Determinant of Human Food Intake," Psychological Review, 116 (April), 384-407.
19. Finlayson, Graham, Neil King, and John E. Blundell (2007), "Liking vs. Wanting Food: Importance for Human Appetite Control and Weight Regulation," Neuroscience and Biobehavioral Reviews, 31 (7), 987-1002.
20. Galak, Jeff, Justin Kruger, and George Loewenstein (2013), "Slow Down! Insensitivity to Rate of Consumption Leads to Avoidable Satiation," Journal of Consumer Research, 39 (February), 993-1009.
21. Garbinsky, Emily N., Carey K. Morewedge, and Baba Shiv (2014), "Does Liking or Wanting Determine Repeat Consumption Delay?" Appetite, 72 (January), 59-65.
22. Gordon, Peter C. and Keith J. Holyoak (1983), "Implicit Learning and Generalization of the 'Mere Exposure' Effect," Journal of Personality and Social Psychology, 45 (September), 492-500.
23. Groves, Philip M. and Richard F. Thompson (1970), "Habituation: A Dual-Process Theory," Psychological Review, 77 (September), 419-50.
24. Havermans, Remco C. (2011), '"You Say It's Liking, I Say It's Wanting . . .'. On the Difficulty of Disentangling Food Reward in Man," Appetite, 57 (August), 286-94.
25. Havermans, Remco C., Nicole Geschwind, Sabine Filla, Chantal Nederkoom and Anita Jansen (2009), "Sensory-Specific Satiety Is Unaffected by Manipulations of Flavour Intensity," Physiology & Behavior, 97 (June), 327-33.
26. Havermans, Remco C. and Anita Jansen (2007), "Increasing Children's Liking of Vegetables Through Flavour-Flavour Learning," Appetite, 48 (March), 259-62.
27. Inman, J. Jeffrey (2001), "The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking," Journal of Consumer Research, 28 (June), 105-20.
28. Janiszewski, Chris (2008), "Goal-Directed Perception," in Handbook of Consumer Psychology, ed. Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, New York: Taylor and Francis, 393-418.
29. Kadohisa, Mikiko, Edmund T. Rolls, and Justus V. Verhagen (2005), "Neuronal Representations of Stimuli in the Mouth: The Primate Insular Taste Cortex, Orbitofrontal Cortex and Amygdala," Chemical Senses, 30 (June), 401-19.
30. Kahn, Barbara E. and Brian Wansink (2004), "The Influence of Assortment Structure on Perceived Variety and Consumption Quantities," Journal of Consumer Research, 30 (March), 519-33.
31. Kahneman, Daniel and Jackie Snell (1992), "Predicting a Changing Taste: Do People Know What They Will Like?" Journal of Behavioral Decision Making, 5 (July), 187-200.
32. Kessler, David A. (2009), The End of Overeating: Taking Control of the Insatiable American Appetite, New York: Rodale.
33. Laran, Juliano and Chris Janiszewski (2009), "Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict," Journal of Consumer Research, 35 (April), 667-84.
34. Latour, Kathryn A. and Michael S. Latour (2010), "Bridging Aficionados' Perceptual and Conceptual Knowledge to Enhance How they Learn from Experience," Journal of Consumer Research, 37 (December), 688-97.
35. Latour, Kathryn A., Michael S. Latour, and Andrew H. Feinstein (2011), "The Effects of Perceptual and Conceptual Training on Novice Wine Drinkers' Development," The Cornell Hotel and Restaurant Administration Quarterly, 52 (4), 1-13.
36. Leder, Helmut, Benno Belke, Andries Oeberst, and Dorothee Augustin (2004), "A Model of Aesthetic Appreciation and Aesthetic Judgments," British Journal of Psychology, 95 (November), 489-508.
37. Leyton, Marco (2007), "Conditioned and Sensitized Responses to Stimulant Drugs in Humans," Progress in Neuro-Psychopharmacology & Biological Psychiatry, 31, 1601-13.
38. McSweeney, Frances K. and Samantha Swindell (1999), "General-Process Theories of Motivation Revisited: The Role of Habituation," Psychological Bulletin, 125 (July), 437-57.
39. Mook, Douglas G. and Marianne C. Votaw (1992), "How Important Is Hedonism? Reasons Given by College Students for Ending a Meal," Appetite, 18 (February), 69-75.
40. Morewedge, Carey K., Young E. Huh, and Joachim Vosgerau (2010), "Thought for Food: Imagined Consumption Reduces Actual Consumption," Science, 303 (6010), 1530-33.
41. Nelson, Leif D. and Tom Meyvis (2008), "Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences," Journal of Marketing Research, 45 (December), 654-64.
42. Nelson, Leif D., Tom Meyvis, and Jeff Galak (2009), "Enhancing the Television Viewing Experience Through Commercial Interruptions," Journal of Consumer Research, 36 (August), 160-72.
43. Nicolao, Leonardo, Julia R. Irwin, and Joseph K. Goodman (2009), "Happiness for Sale: Do Experiential Purchases Make Consumers Happier Than Material Purchases?" Journal of Consumer Research, 36 (August), 188-98.
44. Papies, Esther K., Tila M. Pronk, Mike Keesman, and Lawrence W. Barsalou (2015), "The Benefits of Simply Observing: Mindful Attention Modulates the Link Between Motivation and Behavior," Journal of Personality and Social Psychology, 108 (January), 148-70.
45. Parducci, Allen (1965), "Category Judgment: A Range-Frequency Model," Psychological Review, 72 (November), 407-18.
46. Pechmann, Connie and S. Ratneshwar (1992), "Consumer Covariation Judgments: Theory or Data Driven," Journal of Consumer Research, 19 (December), 373-86.
47. Peciña, Susana and Kent C. Berridge (2005), "Hedonic Hot Spot in Nucleus Accumbens Shell: Where Do l-Opioids Cause Increased Hedonic Impact of Sweetness?" Journal of Neuroscience, 25 (December), 11777-86.
48. Peron, Rosalynn M. and Gary L. Allen (1988), "Attempts to Train Novices for Beer Flavor Discrimination: A Matter of Taste," Journal of General Psychology, 115 (October), 403-18.
49. Ratner, Rebecca K., Barbara E. Kahn, and Daniel Kahneman (1999), "Choosing Less-Preferred Experiences for the Sake of Variety," Journal of Consumer Research, 26 (June), 1-15.
50. Redden, Joseph P. (2008), "Reducing Satiation: The Role of Categorization Level," Journal of Consumer Research, 34 (February), 624-34.
51. Redden, Joseph P. (2015), "Desire over Time: The Multi-Faceted Nature of Satiation," in The Psychology of Desire, ed. Wilhelm Hofmann and Loran F. Nordgren, New York: Guilford Press, 82-103.
52. Redden, Joseph P. and Kelly L. Haws (2013), "Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control," Journal of Consumer Research, 39 (February), 1100-14.
53. Rolls, Barbara J., Edmund T. Rolls, Edward A. Rowe, and Kevin Sweeney (1981a), "Sensory Specific Satiety in Man," Physiology & Behavior, 27 (1), 137-42.
54. Rolls, Barbara J., Edward A. Rowe, and Edmund T. Rolls (1982), "How Sensory Properties of Foods Affect Human Feeding Behavior," Physiology & Behavior, 29 (September), 409-17.
55. Rolls, Barbara J., Edward A. Rowe, Edmund T. Rolls, Breda Kingston, Angela Megson, and Rachel Gunary (1981b), "Variety in a Meal Enhances Food Intake in Men," Physiology & Behavior, 26 (February), 215-21.
56. Rolls, Edmund T. (2004), "The Functions of the Orbitofrontal Cortex," Brain Cognition, 55 (June), 11-29.
57. Rolls, Edmund T., Barbara J. Rolls, and Edward A. Rowe (1983), "Sensory-Specific and Motivation-Specific Satiety for the Sight and Taste of Food and Water in Man," Physiology and Behavior, 30 (February), 185-92.
58. Schwarz, Norbert (2004), "Metacognitive Experiences in Consumer Decision Making," Journal of Consumer Psychology, 14 (4), 332-48.
59. Spence, Charles (2010), "The Multisensory Perception of Flavour," The Psychologist, 23 (September), 720-23.
60. Velasco, Carlos, Russell Jones, Scott King, and Charles Spence (2013), "Assessing the Influence of the Multisensory Environment on the Whisky Drinking Experience," Flavour, 2 (23), 1-11.
61. Volkmann, John (1951), "Scales of Judgment and Their Implications for Social Psychology," in Social Psychology at the Crossroads, ed. John H. Rohrer and Muzafer Sherif, New York: Harper, 273-96.
62. Wadhwa, Monica, Baba Shiv, and Stephen M. Nowlis (2008), "A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors," Journal of Marketing Research, 45 (August), 403-13.
63. Wansink, Brian (2004), "Environmental Factors That Increase the Food Intake and Consumption Volume of Unknowing Consumers," Annual Review of Nutrition, 24, 455-79.
64. West, Patricia M., Christina L. Brown, and Stephen J. Hoch (1996), "Consumption Vocabulary and Preference Formation," Journal of Consumer Research, 23 (September), 120-35.
65. Yeomans, Martin R. (1996), "Palatability and the Micro-Structure of Feeding in Humans: The Appetizer Effect," Appetite, 27 (October), 119-33.