Enhancing the television-viewing experience through commercial interruptions

Journal of Consumer Research

Volumn 36, Issue 2, 2009, Pages 160-172

  Nelson, Leif D ^a   Meyvis, Tom ^a   Galak, Jeff ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 68349159779     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/597030     Document Type: Article

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