Marketing, Theory Borrowing, and Critical Reflection

Journal of Macromarketing

Volumn 15, Issue 2, 1995, Pages 92-106

  Murray, Jeff B ^a   Evers, Deborah J ^a   Janda, Swinder ^a  

^a UNIVERSITY OF ARKANSAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84965708255     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/027614679501500207     Document Type: Article

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