Advertising & its audience: a game of two halves

International Journal of Advertising

Volumn 18, Issue 3, 1999, Pages 275-289

  Bullmore, Jeremy ^a  

^a DAVY FARADAY RESEARCH LABORATORY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990331302     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1999.11104761     Document Type: Article

References (9)

1. Brailsford, I., (1998) ‘Madison Avenue puts on its best hair shirt: US advertising and its social critics’, International Journal of Advertising, 17(3), 365–380.
2. Ehrenberg, A., Barnard, N., & Scriven, J., (1998) Advertising is Publicity not Persuasion. South Bank University.
3. Gardner, B.B., & Levy, S.J., (1955) The product and the brand’, Harvard Business Review, March/April.
4. O'Donohoe, S., (1995) ‘Attitudes to advertising: a review of British and American research’, International Journal of Advertising, 14(3), 245–261.
5. Ogilvy, D., (1955) ‘The image and the brand’, Speech to the American Association of Advertising Agencies, Chicago, 14 October.
6. Packard, V., (1957) The Hidden Persuaders. New York: D.K. McKay.
7. Perry, Sir Michael, (1994) The Brand—Vehicle for Value in a Changing Market. Advertising Association.
8. Puttnam, D., (1989) Advertising and Society in the 1990s. Advertising Association.
9. Winckler, F., (1997) JWTP Warsaw. WPP Atticus File 1998.