Conversion of local winery awareness: An exploratory study in visitor vs non-visitor attitude and perception

International Journal of Wine Business Research

Volumn 24, Issue 4, 2012, Pages 287-301

  Riscinto Kozub, Kristen ^a   Childs, Nancy ^b  

^a WIDENER UNIVERSITY   (United States)

^b SAINT JOSEPH S UNIVERSITY   (United States)

Author keywords

Barriers; Cellar door; Local wineries; Marketing; Tourism; Wine tasting; Wine tourism; Wines

Indexed keywords

EID: 84986099083     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061211280338     Document Type: Article

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