Case study: The network approach to international sport sponsorship arrangement

Journal of Business and Industrial Marketing

Volumn 16, Issue 4, 2001, Pages 309-329

  Olkkonen, Rami ^a  

^a UNIVERSITY OF TURKU   (Finland)

Author keywords

Networks; Relationship marketing; Sponsorship; Sport; Value analysis

Indexed keywords

EID: 0442313166     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005503     Document Type: Article

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