Does Facebook usage lead to conspicuous consumption?: The role of envy, narcissism and self-promotion

Journal of Research in Interactive Marketing

Volumn 10, Issue 3, 2016, Pages 231-248

  Taylor, David G ^a   Strutton, David ^b  

^a SACRED HEART UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Consumer behavior; Facebook; Social media advertising; Social networking sites

Indexed keywords

EID: 84981274414     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/JRIM-01-2015-0009     Document Type: Article

References (66)

1. Aaker, J.L. (1999), “The malleable self: the role of self-expression in persuasion”, Journal of Marketing Research, Vol. 36 No. 1, p. 45.
2. Albergotti, R. (2014), “Few facebook users share daily, survey says”, The Wall Street Journal, available at: http://online.wsj.com/news/articles/SB10001424052702304851104579361483237946424?mg=reno64-wsj
3. Ames, D.R., Rose, P. and Anderson, C.P. (2006), “The NPI-16 as a short measure of narcissism”, Journal of Research in Personality, Vol. 40 No. 4, pp. 440-450.
4. Anderson, J.C. and Gerbing, D.W. (1988), “Structural equation modeling in practice: a review and recommended two-step approach”, Psychological Bulletin, Vol. 103 No. 3, pp. 411-423.
5. Bauman, Z. (1996), “From pilgrim to Tourst – or a short history of identity”, in Du Gay, P. (Ed.), Questions of Cultural Identity, Sage Publications, London, pp. 18-35.
6. Bauman, Z. (2007), Consuming Life, Polity Press, Cambridge, MA.
7. Bauman, Z. (2013), Liquid Times: Living in an Age of Uncertainty, John Wiley & Sons, Hoboken, NJ.
8. Beck, U. (1992), Risk Society: Towards a New Modernity, Sage, London.
9. Belk, R.W. (1988), “Possessions and the Extended Self”, Journal of Consumer Research, Vol. 15 No. 2, pp. 139-168.
10. Belk, R.W. (1991), “Possessions and the Sense of Past Self”, Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey, Association for Consumer Research, Provo, UT, pp. 114-130.
11. Belk, R.W. (2013), “Extended Self in a Digital World”, Journal of Consumer Research, Vol. 40 No. 3, pp. 477-500.
12. Bolino, M.C. and Turnley, W.H. (1999), “Measuring impression management in organizations: a scale development based on the Jones and Pittman taxonomy”, Organizational Management Research, Vol. 2 No. 2, pp. 187-206.
13. Boyd, D.M. and Ellison, N.B. (2008), “Social network sites: definition, history, and scholarship”, Journal of Computer-Mediated Communication, Vol. 13 No. 1, pp. 210-230.
14. Boyd, H.C.I. and Helms, J.E. (2005), “Consumer entitlement: theory and measurement”, Psychology & Marketing, Vol. 22 No. 3, pp. 271-286.
15. Boyle, M.O.R. (1997), Loyola’s Acts: The Rhetoric of the Self, University of California Press, Berkeley, CA.
16. Buffardi, L.E. and Campbell, W.K. (2008), “Narcissism and social networking web sites”, Personality and Social Psychology Bulletin, Vol. 3 No. 10, pp. 1303-1314.
17. Campbell, J. and Foster, J.D. (2007), “The Narcissistic Self: Background, an Extended Agency Model, and Ongoing Controversies”, Psychology Press, New York, NY, pp. 115-138.
18. Campbell, W.K., Reeder, G.D., Sedikides, C. and Elliot, A.J. (2000), “Narcissism and comparative self-enhancement strategies”, Journal of Research in Personality, Vol. 34 No. 3, pp. 329-347.
19. Campbell, W.K., Rudich, E.A. and Sedikides, C. (2002), “Narcissism, self-esteem, and the positivity of self-views: two portraits of self-love”, Personality and Social Psychology Bulletin, Vol. 28 No. 3, pp. 358-368.
20. Carroll, E. and Romano, J. (2011), Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What’s Your Legacy?, New Rider’s, Berkley, CA.
21. Chen, W. and Lee, K.H. (2013), “Sharing, liking, commenting, and distressed? The pathway between Facebook interaction and psychological distress”, CyberPsychology, Behavior & Social Networking, Vol. 16 No. 10, pp. 728-734.
22. Chou, H.T.G. and Edge, N. (2012), “’They are happier and having better lives than I am’: the impact of using Facebook on perceptions of others’ Lives”, CyberPsychology, Behavior & Social Networking, Vol. 15 No. 2, pp. 117-121.
23. Eastman, J.K. and Goldsmith, R.E. (1999), “Status consumption in consumer behavior: scale development and validation”, Journal of Marketing Theory & Practice, Vol. 7 No. 3, pp. 41.
24. Ellison, N., Heino, R. and Gibbs, J. (2006), “Managing impressions online: self-presentation processes in the online dating environment”, Journal of Computer-Mediated Communication, Vol. 11 No. 2, pp. 415-441.
25. Ellison, N.B., Steinfield, C. and Lampe, C. (2007), “The benefit of facebook ‘friends:’ capital and college students’ use of online social network sites”, Journal of Computer-Mediated Communication, Vol. 12 No. 4, pp. 1143-1168.
26. Escalas, J.E. (2004), “Narrative processing: building consumer connections to brands”, Journal of Consumer Psychology, Vol. 14 No. 1, p. 168.
27. Escalas, J.E. and Bettman, J.R. (2005), “Self-construal, reference groups, and brand meaning”, Journal of Consumer Research, Vol. 32 No. 3, pp. 378-389.
28. Festinger, L. (1954), “A theory of social comparison processes”, Human Relations, Vol. 7 No. 2, pp. 117-140.
29. Fornell, C. and Larcker, D.F. (1981), “Evaluating structural equation models with unobservable variables and measurement error”, Journal of Marketing Research (JMR), Vol. 18 No. 1, pp. 39-50.
30. Fournier, S. (1998), “Consumers and their brands: developing relationship theory in consumer research”, Journal of Consumer Research, Vol. 24 No. 4, pp. 343-373.
31. Gabriel, Y. and Lang, T. (1995), The Unmanageable Consumer: Contemporary Consumption and Its Fragmentation, Sage, London.
32. Giddens, A. (1991), Modernity and Self-Identity: Self and Society in the Late Modern Age, Polity, Cambridge, MA.
33. Goffman, E. (1959), The Presentation of Self in Everyday Life, Doubleday, Garden City, NY.
34. Harbaugh, W.T. (1998), “The prestige motive for making charitable transfers”, American Economic Review, Vol. 88 No. 2, pp. 277-282.
35. Hardy, C.L. and Van Nugt, M. (2006), “Nice guys finish first: the competitive altruism hypothesis”, Personality & Social Psychology Bulletin, Vol. 32 No. 10, pp. 1402-1413.
36. Hill, R.A. and Dunbar, R.I.M. (2003), “Social network size in humans”, Human Nature, Vol. 14 No. 1, pp. 53-72.
37. Hirsch, F. (1977), The Social Limits to Growth, Routege & Kegan Paul, London.
38. Kozinets, R.V. (2002), “The field behind the screen: using netnography for marketing research in online communities”, JMR, Journal of Marketing Research, Vol. 39 No. 1, pp. 61.
39. Krasnova, H., Wenninger, H., Widjaja, T. and Buxmann, P. (2013), “Envy on Facebook: a hidden threat to users’ life satisfaction?”, 11th International Conference on Wirtschaftsinkormatik, Leipzag.
40. MacLeod, C. and Campbell, L. (1992), “Memory accessibility and probability judgments: an experimental evaluation of the availability heuristic”, Journal of Personality and Social Psychology, Vol. 63 No. 6, pp. 890-902.
41. Mehdizadeh, S. (2010), “Self-presentation 2.0: narcissism and self-esteem on Facebook”, CyberPsychology, Behavior & Social Networking, Vol. 13 No. 4, pp. 357-364.
42. Miller, G.F. (2000), The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature, Doubleday, New York, NY.
43. Morf, C.C. and Rhodewalt, F. (2001), “Unraveling the paradoxes of narcissism: a dynamic self-regulatory processing model”, Psychological Inquiry, Vol. 12 No. 4, pp. 177-196.
44. Naderi, I. and Strutton, D. (2014), “I support sustainability but only when doing so reflects fabulously on me: can green narcissists be cultivated?”, Journal of Macromarketing, Vol. 35 No. 3, pp. 472-482.
45. Oltmanns, T.F. and Emery, R.E. (1995), Abnormal Psychology, Prentice-Hall, New York, NY.
46. Papacharissi, Z. (2002), “The self online: the utility of personal home pages”, Journal of Broadcasting & Electronic Media, Vol. 46 No. 3, pp. 346-368.
47. Papacharissi, Z. (2011), A networked Self: Identity, Community and Culture on Social Network Sites, Routledge, New York, NY.
48. Parrott, W.G. (1991), “The emotional experiences of envy and jealousy”, in Salovey, P. (Ed.), The Psychology of Jealousy and Envy, Guilford Press, New York, NY, pp. 3-30.
49. Parrott, W.G. and Smith, R.H. (1993), “Distinguishing the experiences of envy and jealousy”, Journal of Personality and Social Psychology, Vol. 64 No. 6, pp. 906-920.
50. Patino, A., Kaltcheva, V.D. and Smith, M.F. (2012), “Adolescent motivations for reality television viewing: an exploratory study”, Psychology & Marketing, Vol. 29 No. 3, pp. 136-143.
51. Pentina, I. (2011), “Exploring self-brand connection in the social media context: the case of twitter”, Academy of Marketing Science Annual Meeting, Coral Gables, FL.
52. Podsakoff, P.M. and Organ, D.W. (1986), “Self-reports in organizational research: problems and prospects”, Journal of Management, Vol. 12 No. 4, pp. 531.
53. Ritzer, G. (2001), Explorations in the Sociology of Consumption: Fast Food, Credit Cards and Casinos, Sage Publications, London.
54. Rosenberg, J. and Egbert, N. (2011), “Online impression management: personality traits and concerns for secondary goals as predictors of self-presentation tactics on Facebook”, Journal of Computer-Mediated Communication, Vol. 17 No. 1, pp. 1-18.
55. Schau, H.J. and Russell, C.A. (2005), “Me, my self, and my brands”, Advances in Consumer Research, Vol. 32 No. 1, pp. 335-338.
56. Schau, Hope, J. and Gilly, M.C. (2003), “We are what we post? Self-presentation in personal web space”, Journal of Consumer Research, Vol. 30 No. 3, pp. 385-404.
57. Sedikides, C., Cisek, S. and Hart, C.M. (2011), “Narcissism and brand name consumerism”, The Handbook of Narcissism and Narcissistic Personality Disorder: Theoretical Approaches, Empirical Findings, and Treatments, John Wiley & Sons, New York, NY, p. 382.
58. Sundie, J.M., Kenrick, D.T., Griskevicius, V., Tybur, J.M., Vohs, K.D. and Beal, D.J. (2011), “Peacocks, Porsches, and Thorstein Veblen: conspicuous consumption as a sexual signaling system”, Journal of Personality and Social Psychology, Vol. 100 No. 4, p. 664.
59. Taylor, D.G., Lewin, J.E. and Strutton, D. (2011), “Friends, fans, and followers: do ads work on social networks?”, Journal of Advertising Research, Vol. 51 No. 1, pp. 258-275.
60. Tran, G.A. and Strutton, D. (2014), “Has reality television come of age as a promotional platform? Modeling the endorsement effectiveness of celebreality and reality stars”, Psychology & Marketing, Vol. 31 No. 4, pp. 294-305.
61. Twenge, J.M. (2006), Generation me: Why today’s Young Americans Are More Confident, Assertive, Entitled-and More Miserable Than Ever Before, Simon and Schuster, New York, NY.
62. Twenge, J.M. and Campbell, W.K. (2009), The Narcissism Epidemic: Living in the Age of Entitlement, Simon and Schuster, New York, NY.
63. Van Dijck, J. (2013), “‘You have one identity’: performing the self on Facebook and LinkedIn”, Media, Culture & Society, Vol. 35 No. 2, pp. 199-215.
64. Veblen, T. (1899), Theory of the Leisure Class: An Economic Study in the Evolution of Institutions, Macmillan, New York, NY.
65. Wills, T.A. (1981), “Downward comparison principles in social psychology”, Psychological Bulletin, Vol. 90 No. 2, pp. 245-271.
66. Woodruffe-Burton, H. (1998), “Private desires, public display: consumption, postmodernism and fashion’s new man”, International Journal of Retail & Distribution Management, Vol. 26 No. 8, pp. 301-310.