Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars

Psychology and Marketing

Volumn 31, Issue 4, 2014, Pages 294-305

  Tran, Gina A ^a   Strutton, David ^b  

^a FLORIDA GULF COAST UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84897728905     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20695     Document Type: Article

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