-
1
-
-
70349602015
-
Reality television programming and diverging gratifications: The influence of content on gratifications obtained
-
Barton, K. M. (2009). Reality television programming and diverging gratifications: The influence of content on gratifications obtained. Journal of Broadcasting and Electronic Media, 53, 460-476.
-
(2009)
Journal of Broadcasting and Electronic Media
, vol.53
, pp. 460-476
-
-
Barton, K.M.1
-
2
-
-
84961502885
-
The role of theory in uses and gratifications research
-
Blumler, J. G. (1979). The role of theory in uses and gratifications research. Communication Research, 6, 9-36.
-
(1979)
Communication Research
, vol.6
, pp. 9-36
-
-
Blumler, J.G.1
-
4
-
-
0030242120
-
Consumers' beliefs resulting from conceptual combinations: Conjunctive inferences about brand extensions
-
Bristol, T. (1996). Consumers' beliefs resulting from conceptual combinations: Conjunctive inferences about brand extensions. Psychology and Marketing, 13, 571-589.
-
(1996)
Psychology and Marketing
, vol.13
, pp. 571-589
-
-
Bristol, T.1
-
5
-
-
85077040258
-
Finding Mii: Virtual social identity and the younger consumer
-
N. T. Wood & M. Solomon (Eds.), pp. -). Armonk, NY: M. E. Sharpe.
-
Bryant, J. A., & Akerman, A. (2009). Finding Mii: Virtual social identity and the younger consumer. In N. T. Wood & M. Solomon (Eds.), Virtual social identity and consumer behavior (pp. 127-140). Armonk, NY: M. E. Sharpe.
-
(2009)
Virtual social identity and consumer behavior
, pp. 127-140
-
-
Bryant, J.A.1
Akerman, A.2
-
6
-
-
70349602019
-
Predicting audience exposure to television in today's media environment: An empirical integration of active-audience and structural theories
-
Cooper, R., & Tang, T. (2009). Predicting audience exposure to television in today's media environment: An empirical integration of active-audience and structural theories. Journal of Broadcasting and Electronic Media, 53, 400-418.
-
(2009)
Journal of Broadcasting and Electronic Media
, vol.53
, pp. 400-418
-
-
Cooper, R.1
Tang, T.2
-
7
-
-
42349090424
-
When product placement goes wrong: The effects of program liking and placement prominence
-
Cowley, E., & Barron, C. (2008). When product placement goes wrong: The effects of program liking and placement prominence. Journal of Advertising, 37, 89-98.
-
(2008)
Journal of Advertising
, vol.37
, pp. 89-98
-
-
Cowley, E.1
Barron, C.2
-
9
-
-
36749034851
-
Is there a substitute for direct experience? Comparing consumers' preferences after direct and indirect product experiences
-
Hamilton, R. W., & Thompson, D. V. (2007). Is there a substitute for direct experience? Comparing consumers' preferences after direct and indirect product experiences. Journal of Consumer Research, 34, 546-555.
-
(2007)
Journal of Consumer Research
, vol.34
, pp. 546-555
-
-
Hamilton, R.W.1
Thompson, D.V.2
-
11
-
-
44149095085
-
Branded entertainment: A new advertising technique or product placement in disguise?
-
Hudson, S., & Hudson, D. (2006). Branded entertainment: A new advertising technique or product placement in disguise? Journal of Marketing Management, 22, 489-504.
-
(2006)
Journal of Marketing Management
, vol.22
, pp. 489-504
-
-
Hudson, S.1
Hudson, D.2
-
12
-
-
0000567061
-
Intercoder reliability estimation approaches in marketing: A generalizability theory framework for quantitative data
-
Hughes, M. A., & Garrett, D. E. (1990). Intercoder reliability estimation approaches in marketing: A generalizability theory framework for quantitative data. Journal of Marketing Research, 27, 185-195.
-
(1990)
Journal of Marketing Research
, vol.27
, pp. 185-195
-
-
Hughes, M.A.1
Garrett, D.E.2
-
13
-
-
32044449014
-
When should a retailer create an exciting store environment?
-
Kaltcheva, V. D., & Weitz B. A. (2006). When should a retailer create an exciting store environment? Journal of Marketing, 70, 107-118.
-
(2006)
Journal of Marketing
, vol.70
, pp. 107-118
-
-
Kaltcheva, V.D.1
Weitz, B.A.2
-
15
-
-
84865044707
-
-
Fascination of reality television with the college student audience: The uses and gratifications perspective on the program genre. Paper presented at the Association in Journalism and Mass Communication Conference, San Antonio, TX.
-
Mead, J. (2005). Fascination of reality television with the college student audience: The uses and gratifications perspective on the program genre. Paper presented at the Association in Journalism and Mass Communication Conference, San Antonio, TX.
-
(2005)
-
-
Mead, J.1
-
16
-
-
0033479266
-
Government-sponsored lotteries: Exploring purchase and nonpurchase motivations
-
Miyazaki, A., Langenderfer, J., & Sprott, D. (1999). Government-sponsored lotteries: Exploring purchase and nonpurchase motivations. Psychology and Marketing, 16, 1-20.
-
(1999)
Psychology and Marketing
, vol.16
, pp. 1-20
-
-
Miyazaki, A.1
Langenderfer, J.2
Sprott, D.3
-
17
-
-
0036100937
-
Combinatory and separative effects of rhetorical figures on consumers' effort and focus in ad processing
-
Mothersbaugh, D. L., Huhmann, B. A., & Franke, G. R. (2002). Combinatory and separative effects of rhetorical figures on consumers' effort and focus in ad processing. Journal of Consumer Research, 28, 589-602.
-
(2002)
Journal of Consumer Research
, vol.28
, pp. 589-602
-
-
Mothersbaugh, D.L.1
Huhmann, B.A.2
Franke, G.R.3
-
18
-
-
84865044714
-
-
MTV Hits Five-Year Ratings High With 27% Quarterly Gain: MTV Delivers #1 Series across All Television (P12-34) and 3 of top 10 Original Cable Series; First Quarter 2011 Increase Driven by 91% Spike in "10 Spot" and 64% in Prime Time. (March 29, PR Newswire.
-
MTV Hits Five-Year Ratings High With 27% Quarterly Gain: MTV Delivers #1 Series across All Television (P12-34) and 3 of top 10 Original Cable Series; First Quarter 2011 Increase Driven by 91% Spike in "10 Spot" and 64% in Prime Time. (March 29, 2011). PR Newswire.
-
(2011)
-
-
-
19
-
-
0009005821
-
-
Nielsen Media Research (). . New York, N.Y.
-
Nielsen Media Research (2009). Nielsen 2009 report on television. New York, N.Y.
-
(2009)
Nielsen 2009 report on television
-
-
-
21
-
-
84865044716
-
-
Nielsen Media Research (). Retrieved on April 8, 2011 from
-
Nielsen Media Research (2011). Retrieved on April 8, 2011 from http://www.nielsen.com.
-
(2011)
-
-
-
22
-
-
0001220166
-
Reliability of nominal data based on qualitative judgments
-
Perreault, W. D., & Leigh, L. E. (1989). Reliability of nominal data based on qualitative judgments. Journal of Marketing Research, 26, 135-148.
-
(1989)
Journal of Marketing Research
, vol.26
, pp. 135-148
-
-
Perreault, W.D.1
Leigh, L.E.2
-
24
-
-
8644284262
-
Why people watch reality television
-
Reiss, S., & Wiltz, J. (2004). Why people watch reality television. Media Psychology, 6, 363-378.
-
(2004)
Media Psychology
, vol.6
, pp. 363-378
-
-
Reiss, S.1
Wiltz, J.2
-
25
-
-
0003544587
-
-
Mahwah, NJ: Lawrence Erlbaum Associates.
-
Riffe, D., Lacy, S., & Fico, F. G. (1998). Analyzing media messages: Using quantitative content analysis in research. Mahwah, NJ: Lawrence Erlbaum Associates.
-
(1998)
Analyzing media messages: Using quantitative content analysis in research
-
-
Riffe, D.1
Lacy, S.2
Fico, F.G.3
-
26
-
-
0033237532
-
Consumer socialization of children: A retrospective at twenty-five years of research
-
Roedder-John, D. (1999). Consumer socialization of children: A retrospective at twenty-five years of research. Journal of Consumer Research, 26, 183-212.
-
(1999)
Journal of Consumer Research
, vol.26
, pp. 183-212
-
-
Roedder-John, D.1
-
27
-
-
84925905076
-
Television usage, attitudes and viewing behaviors of children and adolescents
-
Rubin, A. M. (1977). Television usage, attitudes and viewing behaviors of children and adolescents. Journal of Broadcasting, 21, 355-369.
-
(1977)
Journal of Broadcasting
, vol.21
, pp. 355-369
-
-
Rubin, A.M.1
-
28
-
-
84985143886
-
Ritualized and instrumental television viewing
-
Rubin, A. M. (1984). Ritualized and instrumental television viewing. Journal of Communication, 34, 67-77.
-
(1984)
Journal of Communication
, vol.34
, pp. 67-77
-
-
Rubin, A.M.1
-
29
-
-
0001671365
-
Media gratifications through the life cycle
-
K. E. Rosengren, L. A. Wenner, amp; P. Palmgreen (Eds.), pp. -). Beverly Hills, CA: Sage Publishing.
-
Rubin, A. M. (1985). Media gratifications through the life cycle. In K. E. Rosengren, L. A. Wenner, & P. Palmgreen (Eds.), Media gratifications research: Current perspectives (pp. 195-208). Beverly Hills, CA: Sage Publishing.
-
(1985)
Media gratifications research: Current perspectives
, pp. 195-208
-
-
Rubin, A.M.1
-
30
-
-
0036925825
-
Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude
-
Russell, C. A. (2002). Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. Journal of Consumer Research, 29, 306-318.
-
(2002)
Journal of Consumer Research
, vol.29
, pp. 306-318
-
-
Russell, C.A.1
-
32
-
-
0033480825
-
Television and persuasion: Effects of the programs between the ads
-
Shrum, L. J. (1999). Television and persuasion: Effects of the programs between the ads. Psychology and Marketing, 16, 119-140.
-
(1999)
Psychology and Marketing
, vol.16
, pp. 119-140
-
-
Shrum, L.J.1
-
33
-
-
0003615704
-
-
2nd ed. Thousand Oaks, CA: Sage.
-
Strasburger, V. C., Wilson, B. J., & Jordan, A. B. (2009). Children, adolescents and the media, 2nd ed. Thousand Oaks, CA: Sage.
-
(2009)
Children, adolescents and the media,
-
-
Strasburger, V.C.1
Wilson, B.J.2
Jordan, A.B.3
-
34
-
-
84986865484
-
Advertising's impact on children as a function of viewing purpose
-
Van Evra, J. P. (1995). Advertising's impact on children as a function of viewing purpose. Psychology and Marketing, 12, 423-432.
-
(1995)
Psychology and Marketing
, vol.12
, pp. 423-432
-
-
Van Evra, J.P.1
-
35
-
-
0347252756
-
Conflict and suspense in drama
-
D. Zillman & P. Vorderer (Eds.), pp. -). Mahwah, NJ: Lawrence Erlbaum Associates.
-
Vorderer, P., & Knobloch, S. (2000). Conflict and suspense in drama. In D. Zillman & P. Vorderer (Eds.), Media entertainment: The psychology of its appeal (pp. 59-72). Mahwah, NJ: Lawrence Erlbaum Associates.
-
(2000)
Media entertainment: The psychology of its appeal
, pp. 59-72
-
-
Vorderer, P.1
Knobloch, S.2
-
36
-
-
60849112603
-
A two-sided, empirical model of television advertising and viewing markets
-
Wilbur, K. C. (2008). A two-sided, empirical model of television advertising and viewing markets. Marketing Science, 27, 356-379.
-
(2008)
Marketing Science
, vol.27
, pp. 356-379
-
-
Wilbur, K.C.1
-
37
-
-
67650099175
-
The worth of product placement in successful films: An event study analysis
-
Wiles, M. A., & Danielova, A. (2009). The worth of product placement in successful films: An event study analysis. Journal of Marketing, 73, 44-63.
-
(2009)
Journal of Marketing
, vol.73
, pp. 44-63
-
-
Wiles, M.A.1
Danielova, A.2
-
38
-
-
0013475303
-
The experimental exploration of gratifications from media entertainment
-
K. E. Rosengren, L. A. Wenner, amp; P. Palmgreen (Eds.), pp. -). Beverly Hills, CA: Sage.
-
Zillman, D. (1985). The experimental exploration of gratifications from media entertainment. In K. E. Rosengren, L. A. Wenner, & P. Palmgreen (Eds.), Media gratifications research: Current perspectives (pp. 225-239). Beverly Hills, CA: Sage.
-
(1985)
Media gratifications research: Current perspectives
, pp. 225-239
-
-
Zillman, D.1
-
39
-
-
1542743572
-
Humor and comedy
-
D. Zillman & P. Vorderer (Eds.), pp. -). Mahwah, NJ: Lawrence Erlbaum Associates.
-
Zillman, D. (2000). Humor and comedy. In D. Zillman & P. Vorderer (Eds.), Media entertainment: The psychology of its appeal (pp. 37-58). Mahwah, NJ: Lawrence Erlbaum Associates.
-
(2000)
Media entertainment: The psychology of its appeal
, pp. 37-58
-
-
Zillman, D.1
|