메뉴 건너뛰기




Volumn 16, Issue 4, 1996, Pages 544-562

Marketing and professional services: The case of consultancy engineering

Author keywords

[No Author keywords available]

Indexed keywords


EID: 1642642943     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642069600000046     Document Type: Article
Times cited : (13)

References (27)
  • 1
    • 6344264931 scopus 로고    scopus 로고
    • ACENZ (Association of Consulting Engineers New Zealand), 1989, Interview with Directors
    • ACENZ (Association of Consulting Engineers New Zealand), 1989, Interview with Directors.
  • 3
    • 0021495362 scopus 로고
    • Effective Marketing for Professional Services
    • Sept-Oct
    • Bloom, P.N., 1984, 'Effective Marketing for Professional Services', Harvard Business Review, Sept-Oct, 62, pp.102-110.
    • (1984) Harvard Business Review , vol.62 , pp. 102-110
    • Bloom, P.N.1
  • 4
    • 0002607378 scopus 로고
    • Assessing Advantage: A Framework for Diagnosing Competitive Superiority
    • Day, G.S. and R. Wensley, 1988, 'Assessing Advantage: A Framework for Diagnosing Competitive Superiority', Journal of Marketing, Vol.52, No.2, pp. 1-20.
    • (1988) Journal of Marketing , vol.52 , Issue.2 , pp. 1-20
    • Day, G.S.1    Wensley, R.2
  • 6
    • 6344231137 scopus 로고
    • Surveyors in a Changing Climate
    • Fay, M. And C. Hoogsteden, 1983, 'Surveyors in a Changing Climate', New Zealand Surveyor, 30, pp.472-89.
    • (1983) New Zealand Surveyor , vol.30 , pp. 472-489
    • Fay, M.1    Hoogsteden, A.C.2
  • 7
    • 84925917619 scopus 로고
    • A Service-Orientated Approach to Marketing of Services
    • Grönroos, C., 1978, 'A Service-Orientated Approach to Marketing of Services', European Journal of Marketing, Vol.12, No.8, pp.588-601.
    • (1978) European Journal of Marketing , vol.12 , Issue.8 , pp. 588-601
    • Grönroos, C.1
  • 8
    • 84948212087 scopus 로고
    • The Marketing of Professional Services - An Organisational Dilemma
    • Gummesson, E., 1979, The Marketing of Professional Services - an Organisational Dilemma', European Journal of Marketing, Vol.13, No.5, pp.308-18.
    • (1979) European Journal of Marketing , vol.13 , Issue.5 , pp. 308-318
    • Gummesson, E.1
  • 9
    • 0003127884 scopus 로고
    • Towards a Theory of Professional Service Marketing
    • Gummesson, E., 1978, 'Towards a Theory of Professional Service Marketing', Industrial Marketing Management, Vol.7, pp.89-95.
    • (1978) Industrial Marketing Management , vol.7 , pp. 89-95
    • Gummesson, E.1
  • 10
    • 0010190149 scopus 로고
    • The Status of Marketing in UK Service Industries
    • Hooley, G. And D. Cowell, 1985, The Status of Marketing in UK Service Industries', Service Industries Journal, Vol.5, No.3, pp.261-72.
    • (1985) Service Industries Journal , vol.5 , Issue.3 , pp. 261-272
    • Hooley, G.1    Cowell, A.D.2
  • 11
    • 21144463066 scopus 로고
    • Market Orientation: Antecedents and Consequences
    • July
    • Jaworski, B.J. and A.K. Kohli, 1993, 'Market Orientation: Antecedents and Consequences', Journal of Marketing, Vol. 57, July, pp.53-70.
    • (1993) Journal of Marketing , vol.57 , pp. 53-70
    • Jaworski, B.J.1    Kohli, A.K.2
  • 16
    • 0039647605 scopus 로고
    • Marketing Professional Services
    • Kotler, P. And R.A. Connor, 1977, 'Marketing Professional Services', Journal of Marketing, Vol.41, pp.67-75.
    • (1977) Journal of Marketing , vol.41 , pp. 67-75
    • Kotler, P.1    Connor, R.A.2
  • 17
    • 0003048219 scopus 로고
    • Market Orientation: The Construct, Research Propositions and Managerial Implications
    • Kohli, A.K. and B.J. Jaworski, 1990, 'Market Orientation: The Construct, Research Propositions and Managerial Implications', Journal of Marketing, Vol.54, No.2, pp.1-18.
    • (1990) Journal of Marketing , vol.54 , Issue.2 , pp. 1-18
    • Kohli, A.K.1    Jaworski, B.J.2
  • 19
    • 84928830506 scopus 로고
    • Professional Accountancy Firms and Marketing
    • Morgan, N.A., 1990, 'Professional Accountancy Firms and Marketing', Services Industries Journal, Vol.10, No.3, pp.599-613.
    • (1990) Services Industries Journal , vol.10 , Issue.3 , pp. 599-613
    • Morgan, N.A.1
  • 22
    • 0002954788 scopus 로고
    • The Effect of a Market Orientation on Business Profitability
    • Narver, J. and S. Slater, 1990, "The Effect of a Market Orientation on Business Profitability', Journal of Marketing, Vol.54, No.4, pp.20-35.
    • (1990) Journal of Marketing , vol.54 , Issue.4 , pp. 20-35
    • Narver, J.1    Slater, S.2
  • 23
    • 84928842932 scopus 로고
    • The Status Quo of Marketing Organisation in UK Retailing: A Neglected Phenomenon of the 1980s
    • Piercy, N.F. and N. Alexander, 1988, "The Status Quo of Marketing Organisation in UK Retailing: a Neglected Phenomenon of the 1980s', Service Industries Journal, Vol.8, No.2, pp.155-76.
    • (1988) Service Industries Journal , vol.8 , Issue.2 , pp. 155-176
    • Piercy, N.F.1    Alexander, N.2
  • 24
    • 0043181224 scopus 로고
    • The Marketing of Services: Managing the Intangibles
    • Rushton, A.M. and D.J. Carson, 1985, 'The Marketing of Services: Managing the Intangibles', European Journal of Marketing, Vol.19, No.3, pp. 19-40.
    • (1985) European Journal of Marketing , vol.19 , Issue.3 , pp. 19-40
    • Rushton, A.M.1    Carson, D.J.2
  • 25
    • 21344497205 scopus 로고
    • Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
    • Slater, S.F and J.C. Narver, 1994, 'Does Competitive Environment Moderate the Market Orientation-Performance Relationship?' Journal of Marketing, Vol.58, No.1, pp.46-55.
    • (1994) Journal of Marketing , vol.58 , Issue.1 , pp. 46-55
    • Slater, S.F.1    Narver, J.C.2
  • 26
    • 0008288875 scopus 로고
    • Marketing of Professional Services
    • Turner, E.B., 1969, 'Marketing of Professional Services', Journal of Marketing, Vol.33, pp.56-61.
    • (1969) Journal of Marketing , vol.33 , pp. 56-61
    • Turner, E.B.1
  • 27
    • 3242683315 scopus 로고
    • How to Buy/Sell Professional Services
    • Wittreich, W.J., 1966, 'How to Buy/Sell Professional Services', Harvard Business Review, Vol. 44, PP.127-38.
    • (1966) Harvard Business Review , vol.44 , pp. 127-138
    • Wittreich, W.J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.