Dependence and the application of power and control in major business relationships: A study of manufacturing and service firms in the business-to-business sector

Journal of Strategic Marketing

Volumn 11, Issue 4, 2003, Pages 235-253

  Jarratt, Denise ^a   Morrison, Mark ^a  

^a CHARLES STURT UNIVERSITY   (Australia)

Author keywords

Dependence; Power and control in business to business relationships; Relationship marketing

Indexed keywords

EID: 84976535508     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254032000159054     Document Type: Article

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