Habit slips: when consumers unintentionally resist new products

Journal of the Academy of Marketing Science

Volumn 45, Issue 1, 2017, Pages 119-133

  Labrecque, Jennifer S ^a   Wood, Wendy ^a,b   Neal, David T ^c   Harrington, Nick ^d  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^c Procter & Gamble ^*  (United States)

^d NONE   (United States)

Author keywords

Action slip; Habits; Implementation intentions; Resistance

Indexed keywords

EID: 84976288376     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-016-0482-9     Document Type: Article

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